The Usual X Patagonia

The Usual magazine teamed up with Patagonia’s NYC surf crew (@patagoniabowery) to put together this unique edition. Check it out.

“On the following pages, we start on the Bowery, where our favorite company Patagonia will take over the old CBGB gallery to open their first East Coast surf store in early 2013. Just like CBGB’s nurtured New York’s alternative music culture, Patagonia’s shop will be a hub for surfers— the misfits of the global brand.” – Excerpt


About fcd

Almost 25 years after Patagonia founder Yvon Chouinard began hammering pitons, Fletcher, Yvon’s son, started Point Blanks (now FCD Surfboards) in a shack next door to the original Iron Works. Like father like son: Fletcher and Point Blanks proceeded to lay-up and destroy hundreds of fiberglass/ foam panels until they found a better, stronger and lighter way to build boards. And, with a group of freethinking surfers and shapers, designed higher-performance boards using the new technology.
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