Almost 25 years after Patagonia founder Yvon Chouinard began hammering pitons, Fletcher, Yvon’s son, started Point Blanks (now FCD Surfboards) in a shack next door to the original Iron Works. Like father like son: Fletcher and Point Blanks proceeded to lay-up and destroy hundreds of fiberglass/ foam panels until they found a better, stronger and lighter way to build boards. And, with a group of freethinking surfers and shapers, designed higher-performance boards using the new technology.
Tim Davis Patagonia Photographer & Director of Photography Patagonia’s staff photographer and director of photography, Tim Davis, discusses Patagonia’s history, philosophy and what it takes to be a master of your craft. Tim’s work can be viewed at